This website is not intended for children and we do not knowingly collect data relating to children.
If you have any questions about this policy, please email: email@example.com.
Alternaticly you can write to us here: DANLERS Limited, Vincients Road, CHIPPENHAM, Wiltshire SN14 6NQ United Kingdom.
You have control over what data we collect. When asked to provide personal data, you may decline. However, if you choose not to provide data that is necessary to provide a good or service, we may not be able to provide that good or service.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
The type and amount of data we collect varies in function of your relationship with us. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Name and Contact data. We collect your first and last name, email address, postal address, phone number and other similar contact data such as delivery address.
Payment data. We collect data necessary to process your payment if you make purchases, such as your billing address, telephone numbers, credit card number, and the security code associated with your payment instrument.
Purchases. We collect data about the quotes you request, the orders you place and purchases you make. If you have an account with us, we also hold information about your balance and any overdue payment.
Credit accounts. If you apply for a credit account, we will collect your information to make searches with credit reference agencies and administer your account. You can find out more about this in the Credit checks section of How we share your data.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data includes information about how you use our website, products and services.
Your interactions with us. We collect the content of messages, e-mails, letters or phone calls you send us, such as feedback and product reviews you write, or questions and information you provide for customer support. When you contact us, phone conversations may be monitored and recorded.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preference.
CCTV. If you enter our property, your image may be captured by our security cameras. Some of our CCTV facilities are handled directly by DANLERS Limited, whilst other cameras are monitored by a third-party provider. We will regularly delete CCTV footage, unless it is being used to investigate an alleged crime or an incident, in which case it may be retained for up to 2 years following the conclusion of any investigation.
We do not collect any 'special categories' of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, as mentioned previously, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before, among other circumstances, third-party direct marketing communications are sent to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
There are several grounds on which we may collect and use your data, depending on your relationship with us. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific lawful ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Type of data
|Lawful basis for processing including basis of legitimate interest
|To register you as a new customer
|(a) Name and Contact Data
|Performance of a contract with you
To process and deliver your order including:
To manage our relationship with you which will include:
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
|Necessary for our legitimate interests (to study how customers use our products/services, register warranties, to develop them, to operate efficiently to improve our business and grow our business and to inform our marketing strategy)
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
|Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
|To make suggestions and recommendations to you about goods or services that may be of interest to you
|Necessary for our legitimate interests (to develop our products/services and grow our business)
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising
We may use your Name and Contact data, Technical data, and Usage data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of any product/service purchase, warranty registration, product/service experience or other transactions.
We may share your personal data with third parties as necessary to complete any transaction or provide any good or service you have purchased as set out in the table above. We may also share personal data with other parties to enable them to undertake services on our behalf, such as:
Professional advisers (acting as processors or joint controllers) including lawyers. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction.
Vendors and Suppliers. We sometimes use third-party vendors or suppliers to carry out certain activities, such as processing and sorting data, monitoring usage of our website and issuing e-mails for us. In such cases, we may share your contact details and other relevant information. Our partner companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose.
HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.
Debt recovery. We sometimes share information with debt collection agencies where payments were missed, or the correct amount has not been paid.
Where they act as our data processors, we require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your persona data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
You have rights over how we use your data.
Access. You have a right to know whether we hold personal information about you. Where this is the case, you may request a copy of your personal data we held, as well as information about how it is being used. Your request will be responded to within one calendar month of your request.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may change a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
Rectification. Where information held about you is inaccurate or incomplete, you may request its rectification or completion, though we may need to verify the accuracy of the new data you provide to us.
Objection. You have a right to object to the use of your data for direct marketing purposes. Additionally, where we have used your data in pursuit of our legitimate interests (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms, you can ask us to stop. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Restriction. You have a right to ask us to restrict or suspend our use of your personal data in some circumstances in the following scenarios:
Erasure. In certain circumstances, you may request that your information be erased where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see above, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law). Note, however, we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Withdrawal of consent. Where we are relying on consent to process your personal data, you can withdraw your consent to our use of your data at any time. If there is no other justification for the use of your data, we will stop using it. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
Complaint. As mentioned previously, if you wish to raise a complaint on how we have handled your personal data, you can contact our data privacy manager, who will investigate the matter. If you are dissatisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to the Information Commissioner's Office (www.ico.org.uk).
You can choose whether you wish to receive promotional communications from DANLERS Limited by email, SMS, postal mail and telephone. If you receive promotional email or SMS messages from us and would like to opt out, you can do so by following the instructions in those messages.
You can also manage your preferences regarding the receipt of promotional materials by:
Telephone: 01249 443377
Post: DANLERS Limited, Vincients Road, CHIPPENHAM, Wiltshire SN14 6NQ United Kingdom.
Please note we will process your request promptly, but in some cases, you may need to allow up to 14 days for the changes to be effective.
A cookie is a small text file that is downloaded onto your computer, tablet or smartphone when you access a website. It allows the website to recognise your device and store some information about your preferences or past actions. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.
Session cookie: The session cookie is stored in temporary memory and is not retained after the browser is closed. Session cookies do not collect information from the user(s) computer. They will store information in the form of a session identification that does not personally identify the user.
We may also use third party cookies such as Google Analytics, to report usage statistics from the DANLERS website. You can learn about Google Analytics cookies by visiting this site:http://www.google.com/intl/en/privacypolicy.html
Browser controls. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website. To find out more about cookies, including how to customise your browser's cookie settings, you can visit www.allaboutcookies.org.
DANLERS Limited retains personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any of our legal obligations, resolving disputes and enforcing our agreements. How long we keep data for depends on what it is used for, so retention periods will vary for different types of data.
Find out how we determine how long we keep information for.
By law we have to keep basic information about our customers and suppliers (including Name and Contact data, Payment data, sales history and purchasing history) for 6 years after they cease being customers or suppliers for tax purposes.
With regard to recruitment related data, our retention periods are set out in a separate policy, which we will be happy to provide to you, if requested.
In some circumstances you can ask us to delete your data: see Your Rights / Access above for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
In some cases, we may need to transfer your information outside of the European Economic Area because we (or a third party or vendor we use) store it on systems that are hosted abroad, or because we need to share it with companies that are not situated in the European Economic Area.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
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